Illustrative walkthrough · retail-delivery-policy · Version 1

A rival changes its offer.
Should you change yours?

This fictional scenario explains the assessment format. It is not a generated brief, a customer case study or evidence of automated performance.

Hold course / Examine accessories separately

Keep the broad delivery policy unchanged.

The rival’s promotion excludes bulky furniture, the category central to this retailer’s growth plan. It does not justify matching the offer across the range.

The development

Fictional Retailer B has reduced its published free-delivery threshold. Its terms exclude bulky furniture.

Why it matters to this business

The exclusion matters more than the headline offer. Matching a promotion that does not cover the priority category would change the broad policy without a like-for-like reason. Accessories remain a separate decision.

The next decision

Compare delivered prices and contribution margins for a small agreed set of accessory baskets before deciding on a targeted offer.

What this example demonstrates

A reason to hold course is still a useful conclusion.

The broad recommendation follows from the retailer’s stated priority and the exclusion in the rival’s offer. The narrower accessory question remains open because there is no margin comparison.

The evidence and businesses are wholly fictional. There is no real publication date, capture date, observation interval or generation timestamp. No real source links or historical editions are implied.

Editorial provenance: adapted from the fictional fixture in the Marketing Website Agent Specification v2.0. A complete approved example from the real workflow is still pending.

In a weekly brief

Selection matters as much as the recommendation.

A weekly brief contains at most eight insights. Quiet weeks can be shorter. The evidence reviewed cannot establish that every relevant market development has been captured.

A missing source is a coverage limitation, not evidence that nothing has changed. A publication date describes the report; an observation interval describes what differed between checks.

How Brefd handles evidence ↗Read the longer illustrative software brief ↗