Keep up with the market and get on with the business.
Between a competitor changing its offer and a customer changing its plans, there’s plenty to keep up with. Brefd brings the changes worth your time into one weekly brief, with their business impact and a suggested next step.
One weekly email · shaped by your priorities · sources includedKnow what needs a decision at your next review.
Take the changes, the business impact and a suggested next step into the meetings already in your diary.
Keep the whole business in view
See the important moves across competitors, customers and partners together, so you can weigh the business impact before asking the team to respond.
Competitors, customers and partners in the same weekly brief.Know what can wait
Your priorities help separate an opportunity worth exploring from an announcement that doesn’t change the plan.
A quiet week can be a reason to stay focused.Give the team one direction
Bring a suggested action and its evidence to the team. Agree who should investigate, respond or keep the development under review.
You and your team decide what to do.A software rival changes its pricing while a partner opens a new sales channel.
A competitor’s published pricing table moves from per-seat charges to usage bands. A cloud partner announces a marketplace with consolidated billing.
The pricing change could affect how customers compare your offer. The marketplace may help with purchasing delays on larger deals, once eligibility and fees are clear.
Ask the commercial lead to compare three typical workloads and check the marketplace terms before recommending a pricing change or a listing.
Agree what happens next.
- 1
Ask one person to check the risk before you change the plan.
- 2
Discuss the product and commercial impact in the same meeting.
- 3
Record the decision and revisit it when the evidence changes.
Four questions to guide the discussion.
You’ll find the same four questions each week, with enough detail to agree, challenge or look further.
What changed?
The important move, stated plainly and separated from background noise.
Why does it matter?
What it means for your business, customers and current priorities.
What should happen next?
A clear next step for this week, with an owner.
Where is the evidence?
The source and date, showing when a change was reported or discovered.
Check the evidence before you decide.
Open the source, check the timing and judge the recommendation against what your team knows.
Go back to the source
Read the source behind an important claim before relying on it.
Decide whether it supports the recommended action.Know when the change was found
A report has a publication date. A page change may have happened between two checks. The brief makes the difference clear.
The date we found a change may differ from when it happened.A quiet week can stay quiet
If the evidence doesn’t call for a response, the brief stays short.
See what was reviewed and why some changes were set aside.See how other leaders use the brief.
Explore the questions a weekly brief can support for founders, executives, product and sales leaders.