See what a useful weekly brief looks like.
Start with a weekly brief for a software startup. Explore examples from retail, manufacturing and professional services too, and pick up ideas for your next review.
Find a business with questions like yours.
Each example follows a different business through two decisions: what changed, why it matters and what the team should check next.
New pricing. A new way to buy. What changes for you?
A software startup checks a competitor’s pricing change and a partner’s marketplace.
Read the example RetailShould you match a rival’s delivery offer?
An independent homewares retailer weighs up delivery costs and a trade customer’s hotel openings.
Read the example ManufacturingA customer is expanding. What could they need?
A packaging manufacturer considers a customer’s new site and a competitor’s product launch.
Read the example Professional servicesA rival buys a payroll firm. Should your offer change?
An accountancy firm reviews client needs after an acquisition and a new fixed-fee offer.
Read the exampleWhy a brief, and why weekly?
See what arrives in your inbox, how it’s put together and where it fits into your week.
What is competitive decision intelligence?
See what turns a market update into something worth acting on.
Product walkthroughFrom a market change to a recommendation
See how Northwind’s pricing question takes shape, from the change found to what the team should check.
Getting startedHow Brefd works
See how your priorities and the evidence shape a weekly brief.
Point of viewWhy one brief a week
Give market changes a place in the week, with room to think and respond.
ComparisonWhy Brefd instead of another feed?
Compare the weekly brief with alerts, dashboards, battlecards and manual research.
Decision guideDashboard versus weekly brief
Compare exploring the data yourself with receiving a focused recommendation.
See the source behind every important claim.
Learn how Brefd handles publication dates, changes found between checks and questions that need another source.
How Brefd checks evidence
Read how we handle source links, dates and gaps before a brief is sent.
Evidence guideReported versus observed change
Understand the difference between when news was published and when a page change was found.
Complete exampleRead the complete startup brief
Follow both recommendations for Northwind, with source notes and the developments set aside.
Trust in practiceWhat a quiet week should look like
See what was reviewed, what was set aside and what still needs an answer.
Bring it into the work your team already does.
Explore how a brief can support leadership reviews, product planning and sales manager conversations.