1
Find a reason for the partnership conversation
A business opening locally or launching a community programme may be worth approaching. Understand how the announcement relates to your audience and existing partnerships before asking the commercial team to prepare a proposal.
Worth followingProspective partners announcing local investment, community programmes or sponsorship agreements.
2
Give hospitality decisions some context
When nearby venues change their published packages, work out what customers can now compare. Use the brief to frame a review of your own offer, with your team checking margins, availability and booking patterns.
Worth followingVenue openings, published hospitality packages and changes to conference facilities.
3
Keep facility plans grounded
A partner’s expansion may create possibilities for shared events or access to facilities. Establish what has actually been announced and what still needs agreement before adding another project to an already busy season.
Worth followingPartner organisations announcing facility investment, new locations or programme changes.