A useful brief starts
with your business.
Tell Brefd what you’re working on and which organisations matter to you. It checks their developments against your priorities and brings the ones worth discussing into a weekly email.
From your priorities to your inbox.
Use the priorities you already discuss with your team. You can update them as your plans change.
- 1
Create your account and verify your email
Follow the link in your verification email, then confirm your organisation’s name and timezone.
- 2
Set your priorities and choose who the brief is for
Describe your customers, why they choose you and what you’re working towards. Choose a founder, executive, product or sales brief, or one for a team of leaders with different roles.
- 3
Choose the organisations to follow
Add the competitors, customers, partners, prospects and suppliers whose moves could affect your plan. Say how each relates to your business and how important it is to your priorities.
- 4
Decide who receives the brief and when
Choose the day for your weekly brief and add the people who should receive it.
- 5
Check your choices and start briefing
Review and confirm your setup. Brefd checks available company information, news and selected public pages, then brings the important changes and suggested next steps into your brief. If a source can’t be checked, the brief says so.
See what the dates actually tell you.
The date an announcement was published isn’t always the date something happened. If a page changed between checks, the brief gives you those dates and explains what’s still unknown.
| Evidence | What Brefd shows | What it helps you understand |
|---|---|---|
| Dated report | The development and its publication date. | When the announcement or article was published. |
| Change found between checks | What differed and the dates of the two checks. | The period in which the change became visible. |
| Published pricing table | The tiers, limits or prices shown on the page you asked us to follow. | Which of those details changed between checks. |
| Part of a product or pricing page | The wording or offer details visible on that part of the page. | What changed in that part of the page, and what still needs checking. |
| Information unavailable | A clear note in the weekly summary. | Where the team may need another source or follow-up. |
Agree what needs doing and who’ll do it.
Discuss the recommendation with your team and check it against what you already know. Use past briefs to see whether a new development changes your view.
Start with what changed
Bring the relevant competitor, customer and partner news to your weekly review.
Check the recommendation
Test the evidence and its meaning against what your team knows.
Give the next step an owner
Agree who should investigate, respond or keep the change under review.
Put the next week in context
Use the archive to see what was known when the previous brief arrived.