Bring the market into your weekly sales review.
Give your managers the competitor, customer and partner news worth discussing. Brefd explains what those changes could mean for your sales priorities, with questions to follow up in the weekly review.
One weekly email · shaped by your priorities · sources includedKnow what needs a decision at your next review.
Take the changes, the business impact and a suggested next step into the meetings already in your diary.
Keep your sales story up to date
See whether a competitor move changes how your team should explain its value. Take the question into your manager review.
Check the source alongside the recommendation.Know what’s changed at key accounts
Follow selected customers and prospects alongside competitors. A reported leadership change, expansion or strategic shift can raise a useful question for the team.
Decide what needs follow-up before asking the team to act.Give managers a useful agenda
Choose what needs discussion, what needs a closer look and where product or partnerships should help.
Each item suggests a next step for leadership.A competitor advertises sales roles as a partner enters a new region.
A competitor is advertising several sales roles while a partner you follow reports a new regional distribution hub.
The moves raise questions about regional competition and whether the partner relationship could become more useful.
Ask managers whether the regional sales story needs updating and ask partnerships to review the new channel opportunity.
Agree what happens next.
- 1
Check whether your sales story still fits what’s happening in the market.
- 2
Discuss important customer and prospect changes in manager review and decide what needs follow-up.
- 3
Agree the response with product or partnerships when you need their help.
Four questions to guide the discussion.
You’ll find the same four questions each week, with enough detail to agree, challenge or look further.
What changed?
The important move, stated plainly and separated from background noise.
Why does it matter?
What it means for your business, customers and current priorities.
What should happen next?
A clear next step for this week, with an owner.
Where is the evidence?
The source and date, showing when a change was reported or discovered.
Check the evidence before you decide.
Open the source, check the timing and judge the recommendation against what your team knows.
Go back to the source
Read the source behind an important claim before relying on it.
Decide whether it supports the recommended action.Know when the change was found
A report has a publication date. A page change may have happened between two checks. The brief makes the difference clear.
The date we found a change may differ from when it happened.A quiet week can stay quiet
If the evidence doesn’t call for a response, the brief stays short.
See what was reviewed and why some changes were set aside.See how other leaders use the brief.
Explore the questions a weekly brief can support for founders, executives, product and sales leaders.