A weekly email on the competitor, customer and partner developments that matter to your business. Shaped around your market and priorities, with clear recommendations for the week ahead.
Choose an example
Alder & Row · Homewares retailer
Calder Packaging · Packaging manufacturer
Merefield Accountants · Professional services
Northwind Analytics · Software startup
A competitor changes its offer. A customer expands. A partner shifts direction. The useful question is what it means for your business.
Brefd connects those changes to your priorities and suggests what’s worth discussing at your next meeting.
Why a weekly brief worksSee how retailers, manufacturers, professional services firms and technology companies can use a weekly brief.
An independent homewares retailer weighs up delivery costs and a trade customer’s hotel openings.
Read the example ManufacturingA packaging manufacturer considers a customer’s new site and a competitor’s product launch.
Read the example Professional servicesAn accountancy firm reviews client needs after an acquisition and a new fixed-fee offer.
Read the example TechnologyA software startup checks a competitor’s pricing change and a partner’s marketplace.
Read the exampleTell Brefd about your business, your customers and your current priorities. This helps it judge which changes matter to you.
Choose the competitors, customers, partners and prospects whose decisions could affect your plans.
Check the evidence, discuss the recommendation and agree who’ll take the next step.
See how a brief can help with the questions you bring to the meeting.
Each important claim comes with its source and date. Where something is unclear, the brief explains what still needs checking.
One weekly email with at most eight insights. Each explains what changed, why it matters to your business, a recommended next step and the evidence behind it.
Look inside the briefYes. You can see the source and when it was published or checked. If a page changed between checks, the brief gives you those dates rather than guessing when it happened.
You get a shorter brief. If the evidence doesn’t suggest a change to your plan, Brefd says so. It also flags sources it couldn’t check, so you can see what’s still unknown.
Yes. You can follow customers, partners, prospects and other organisations that matter to your plans. Tell Brefd how each relates to your business.
Explore examples from retail, manufacturing, professional services and technology.
2 / The ideaHow to turn a market update into a useful question for the team.
3 / TrustWhat you share with Brefd, who can see your briefs and how to manage access.
Tell Brefd about your business and the organisations you follow. We’ll help you work out which changes deserve a place on the agenda.